NBC sportscaster Bob Costas stated the following about Bruce Jenner's ESPY on NBC’s “Dan Patrick Show”:
“I think we’re moving toward a more tolerant society and that’s all for the good and I wish Caitlyn all of the happiness in the world. However, it strikes me that awarding the Arthur Ashe Award to Caitlyn Jenner is just a crass exploitation play. It’s a tabloid play. In the broad world of sports, I’m pretty sure they could have found—and this is not anything against Caitlyn Jenner—I’m pretty sure they could have found someone who was much closer to actively involved in sports who would have been deserving of what that award represents......I think this is just a play to pump up audience the way lots of things are put on television to attract eyeballs, not because of the validity, but because of whatever the kind of gawker factor is.”