- Under Armour has removed a t-shirt based on the iconic Joe Rosenthal photograph showing a half-dozen servicemen planting the American Flag on Iwo Jima’s Mount Suribachi. Called “Band of Ballers,” the shirt depicts a silhouette of basketball players pushing up the stanchion to a hoop. Predictably, some took offense, others took offense at the offense taken, and Under Armour, a company with a history of supplying gear to the U.S. Navy and supporting military charities, pulled the shirt.
We deeply regret and apologize the release of a shirt that is not reflective of our commitment to support & honor our country's heroes (2/3)
— Under Armour (@UnderArmour) May 16, 2015
And the moment of manufactured outrage:
- “As the mother of a Marine Combat Veteran,” one commenter told Under Armour on Facebook.” I am disgusted that Under Armour has disrespected our nations Heroes in this way. Although I am relieved to see that you have pulled this product, I will never look at Under Armour and think that your company respects our military and veterans. As far as I’m concerned #boycottunderarmour will continue.”